Our Goals
- Bring photo lovers closer to the people and things they love.
- Encourage photo creators to use Instagram as an outlet to express themselves.
- Give Instagrammers the freedom to choose how they see others' life stories.
The Solution
It’s vitally important to place top-level and frequently-used actions at the bottom of the screen. As a creative community, we should always put creating first to make it easy for Instagrammers to create magical moments to share.
Giving Instagrammers the freedom to choose how they see others' life stories.